My DPC Story The Toolkit · Summer 2026
Sponsorship Prospectus
The Toolkit · Summer 2026 · Sponsorship Prospectus Battle of the Support Stack
Your tools. Their verdict.
My DPC Story · The Toolkit Magazine mydpcstory.com
Who We Are

The voice of Direct Primary Care.

The Toolkit is the flagship magazine from My DPC Story, the leading podcast, newsletter, and media platform built by and for DPC physicians. We don't cover healthcare from the outside. We are inside the DPC community, trusted by the doctors who are building this movement practice by practice.

Our audience isn't passive. They're practicing physicians who make real decisions about the tools they use, the vendors they recommend, and the colleagues they influence. In a market defined by word-of-mouth and peer trust, this is the room you want to be in.

350K+ Listens on Apple Podcasts
72โ€“75% Newsletter open rate. Industry average is under 25%
#58 Ranked on Apple Podcasts U.S. Medicine chart

What is the Battle of the Support Stack?

This isn't a sponsored roundup. It's not a curated "best of" list. It's DPC physicians voting on the tools they actually use, and the results are what doctors will reference when building or upgrading their practice stack.

01

Voting Opens

In May, practicing DPC physicians vote across 10 categories covering every major part of running a DPC practice.

02

Physicians Decide

No paid placements. No weighted rankings. No sponsor influence on outcomes. Physicians vote. Physicians decide. Full stop.

03

Winners Revealed

Results publish in the Summer issue and are announced live on stage at DPC Summit in July 2026.

Where physicians are paying attention.

Each category is built around a question doctors are already asking. These aren't abstract tool reviews. They're the real decisions happening inside DPC practices right now.

01
Patient Communication Tools"Best way to stay accessible without burning out"
02
Membership Billing & Payments"Least painful money conversation"
03
Scheduling & Access Control"The gatekeeper category"
04
Telemedicine & Virtual Care"Care without walls"
05
AI & Automation (Non-EHR)"Time back, without losing trust"
06
Practice Operations & Admin"The invisible backbone"
07
HR, Payroll & Team Management"Because doctors shouldn't be HR departments"
08
Labs, Imaging & Diagnostics"Clinical power tools"
09
Patient Education & Engagement"The trust builders"
10
Overall DPC Support Tool of the YearCross-category community vote
"Which billing platform actually lets you forget about billing once it's set up?"
"Which tool reduces cognitive load instead of adding it?"
"Which tool protects your time while keeping patients happy?"
"Which partner consistently delivers fair pricing and reliability?"
Why Sponsor

This isn't an ad buy.
It's a positioning decision.

DPC physicians are independent, skeptical of traditional marketing, and deeply influenced by peer recommendations. When they trust something, they talk about it, and they trust very few vendors with that kind of endorsement.

“In a market built on word-of-mouth and peer trust, being present when physicians are actively comparing tools is worth more than any banner ad.”

Dr. Maryal Concepcion · Host, My DPC Story

Sponsoring the Battle of the Support Stack places your brand inside the conversation when DPC doctors are actively evaluating, comparing, and deciding. Not as a manufactured winner, but as a company that that belongs in the room. That association, in this community, lasts.

The Summer issue will be distributed digitally and physically at major DPC touchpoints including DPC Summit, and will live as a go-to reference doctors use when building or upgrading their stack.

A year-round physician audience you can reach and trust.

Podcast listeners, newsletter readers, and DPC decision-makers engaging consistently across platforms. This is not passive listening. This is decision-stage attention.

Primary Channel Podcast Audience
  • #58 on Apple Podcasts U.S. Medicine chart
  • >350K listens on Apple Podcasts
  • 4.7K listeners; 3.4K engaged, 81% following
  • 4โ€“6K+ monthly plays
  • Listeners actively exploring, launching or growing DPC practices
This is not passive listening. This is decision-stage attention.
Owned Audience Newsletter Engagement
  • 72โ€“75% open rates
  • ~7% click-through rate
  • 1,400+ highly DPC-targeted subscribers
  • <0.5% unsubscribe rate
  • Zero spam complaints
A small list with unusually high trust and engagement.
Proof of Action Verified Link Engagement
  • 1,651 tracked link engagements (past 90 days)
  • 57% direct clicks (945 Bitly clicks)
  • 38% secondary clicks via email & browsers
  • <5% social media clicks
This audience seeks the content out intentionally. They're not relying on algorithms to find it.
High Trust

Physicians choose this content intentionally and return for more, every week.

High Intent

Audience is actively selecting DPC vendors, attending events, and making purchasing decisions.

High Signal, Low Noise

Your brand shows up across platforms, not buried in mass media noise.

My DPC Story is not built for mass impressions. it's built for meaningful physician decisions.

The Battle Timeline

Sponsorship placements are limited and allocated by category. Secure yours before the bell rings.

NOW
Sponsorship Placements Open

First-come, first-served by category. Limited spots per tier.

APR
Sponsor Confirmation Deadline

Final deadline to secure placement before editorial production begins.

MAY
Voting Opens + Campaign Goes Live

All 10 Battle categories go public. Podcast, newsletter, and social amplification activates.

JUN
Voting Closes

Ballots tallied. Winners confirmed across all 10 categories.

JUL
Summer Issue Published + DPC Summit Reveal

Winners announced in the issue and live on stage at DPC Summit.

Sponsorship Tiers

Step into the ring.

Three levels of presence. All of them inside a high-trust physician audience. None of them buy outcomes, and that's exactly what makes them valuable.

Featherweight Sponsor
Entry
$750
  • Company profile & key highlights in the Summer issue
  • Logo placement in promotional materials & event webpage
  • Social media shoutout across My DPC Story platforms
  • Mid-roll ad in June & July podcast episodes (audio + YouTube)
Claim Featherweight
Heavyweight Champion
Premier
$3,000
All Middleweight benefits, plus:
  • Premium double-page spread in the magazine
  • Custom branded segment in the DPC Summit results presentation
  • Lead generation perks. Opt-in list of engaged DPC providers
  • Exclusive My DPC Story podcast interview on your tool's impact on DPC
Claim Heavyweight

Custom packages available on request. Category exclusivity may apply.

Why this isn't pay-to-play.

The Battle is built on one promise: physicians decide the winners. Not sponsors. Not editors. Not whoever spent the most. That promise is what gives the results credibility, and credibility is what makes sponsorship worth something in the first place.

Physicians Decide

Only practicing DPC physicians and community members vote. Vendors, sponsors, and partners do not vote and do not influence outcomes.

Sponsorship ≠ Victory

Sponsorship provides visibility and alignment. Not preferential treatment. Previous winners have not been sponsors. That's what makes the results mean something.

Equal Ballot Access

All eligible tools in each category are presented without weighting, ranking, or paid placement. No brand gets priority on the ballot.

Editorial Independence

All editorial content in The Toolkit is developed independently by the My DPC Story team. Sponsors may be featured adjacent to content, but never control it.

Spots are limited.
Claim yours before the bell rings.

Summer 2026 · Battle of the Support Stack

We'd love to walk you through the placement options and answer any questions on a quick call.

Book a Call Email Kiera Directly View the Battle →

kiera@mydpcstory.com · mydpcstory.com · Summer 2026